Bring your practice's advertising in-house. No more expensive marketing retainers.
We build and launch your ads, landing page, and enquiry system using the CliniPeak method, proven to double monthly appointments. Then, we provide world-class private training so you or your team can seamlessly take over and drive profits in-house.
ZoëLife Wellness Clinic UK: 2.2× bookings in the first campaign month and 4.1× in the third campaign month. See the case study
£2,495 once, covering all private training and implementation.
Handover guarantee
If more training is needed by the end of the programme, more is provided at no additional cost.
Professional qualified training
Private practical lessons for up to two team members, with the technical setup done for you.
Compliance minded
Healthcare advertising compliance is taken seriously and built into the programme and implementation.
Here are some results
What changed for ZoëLife Wellness Clinic.
For ZoëLife Wellness Clinic in the UK, we built a digital advertising campaign for one service, a premium on-brand landing page focused on that service that took enquiries, and a CRM that followed each one to the appointment. We ran the launch, then trained the clinic to carry it on. We measured real attended appointments, not clicks. Here's what that looked like:
Monthly bookings
Month before
2.2×
Campaign month 1
4.1×
Campaign month 3
2.2× bookings in the first campaign month and 4.1× in the third campaign month, each against the month before the CliniPeak method was implemented. One practice; results vary between practices and are not guaranteed.
per enquiry, average cost from paid ads
£28per enquiry
average cost from paid ads
What this means
Each new enquiry cost far less than a typical first appointment fee, so the ads paid for themselves quickly.
enquiry to attended booking
79%
enquiry to attended booking
What this means
Most people who enquired went on to attend. It is this high because the ads and landing page are heavily optimised to target the right, high-intent people.
return on ad spend
4.4×
return on ad spend
What this means
For every £1 spent on ads, £4.40 came back in revenue, and none of it went to agency fees. Put it back into ads and the results snowball. That's the in-house advantage.
of new patients returned for another service in month 1 alone
30%
of new patients returned for another service in month 1 alone
What this means
New patients didn't just come once: many came back for another service within the first month, so each enquiry was worth more than its first appointment.
ZoëLife Wellness Clinic, UK, first campaign month.
“Taylan has helped literally quadruple my clientele. His approach has reflected our strengths, developed our target market and capitalised on demand we were completely missing. The training is straight to the point and practical. He has offered amazing assistance and growth well exceeding the price. The training and tools he left us has allowed us to continue growing without relying on external agencies... which is saving us a great deal. Highly recommend this to those looking to do the same.”
Li Thomas, M.OstZoëLife Wellness Clinic
What you learn
Learn to run your own Meta advertising. Practical skills, taught one-on-one on your own campaign.
Private, practical lessons for up to two people from your practice. The skills stay with your team, so every ad you make and every decision you take builds on the last, long after the programme ends. That is the value a marketing agency can't match.
01 Create your own ads.
Learn to make professional ad creatives that reach and educate your ideal customer profile (ICP) across each level of awareness, from someone who has never heard of you to someone ready to book, while staying compliant.
02 Write optimised ad copy.
Write it yourself, or have AI do it the right way so that it works in the real world, then assess and refine the output for your service and audience. Although it's common nowadays for AI to do the execution, you must be able to understand and judge for yourself what makes exceptional ad copy.
03 Understand and set up campaigns.
Meta's business tools are complicated, but you only need a handful of them in practice. Learn the controls that matter, how to target your ideal patient, how tracked events work, how campaigns, ad sets and ads fit together, and which structure and strategy suits your practice. The campaign we build is your working example throughout the training.
04 Manage ad spend and grow what works.
Understand your advertising budget, how to choose a budget based on your numbers, when to adjust it, and how to scale a campaign that is performing, or adjust for a campaign that is not. You'll be ready for any outcome, so you get the most back from every pound you spend.
05 Read the results and decide what to change.
Know what each number measures and what it says about your ads, then use it to decide what to test or change next. Campaigns don't improve on their own; you'll be able to diagnose and adapt.
Sounds stressful? Don't worry, our handover guarantee ensures you get support until you are fully comfortable and competent.
Supporting skill
Respond to enquiries and keep track of people.
When your ads bring in enquiries, respond promptly to the email alert, contact the person, and update their status in the CRM as they move from enquiry to booking.
If you already use CRM (Customer Relationship Management) software, then we'll integrate our system with that instead.
Implementation included
We do the technical setup. You learn on your own campaign.
This is the CliniPeak difference. Most practices that try Meta ads stall on the setup, or send paid clicks to a website never built to turn a visitor into an enquiry. We build the whole pathway first, in your practice's name, so your training happens on a real, live campaign.
What we build for you
The heart of the CliniPeak method
An on-brand landing page, built to convert
A fully optimised page for your chosen service, designed to turn suitable visitors into enquiries and booking requests. It's what separates your ads from other practices running ads: every click lands somewhere built for it. It works alongside your existing website, or as your main site if you don't have one yet.
1 / 6
Meta ad account and business setup
Your ad account, plus the Meta business tools around it if you don't have them yet, set up correctly from the start.
2 / 6
Your first campaign, ad sets and ads
Structured and launched for your priority service, so you learn on something already running.
3 / 6
Tracking
Measurement connected between your ad account and your landing page, so the results you learn to read are real.
4 / 6
Forms, CRM and alerts, connected
Every form submission lands in one CRM pipeline, with an email alert so your team knows the moment someone enquires. Already have a CRM? We connect yours instead.
5 / 6
Automatic emails to enquirers
Confirmation and reminder emails in your practice's name. Your team still makes the personal contact.
6 / 6
Also included (+6)
Six professional launch ads (done-for-you) to get the campaign going.
Ad scripts and remote filming guidance for any video ads.
Access to all training materials and media for 12 months from programme start.
An operating checklist and every access detail at handover.
During the programme, weekly support and answers to your questions.
Faults in anything we built, fixed free.
Free call30 daysHandover
Stage 1
Plan, with the owner.
We choose the service to promote, check your patient economics and spare capacity, and agree the budget, roles and enquiry route.
OwnerCliniPeak
Stage 2
Build, and start learning.
We set up the ad account, campaign, landing page, tracking, CRM and emails. Your private sessions and the training material start alongside.
CliniPeakYour team
Stage 3
Launch, and practise on it.
The campaign goes live. You create and test ads, read the results and handle real enquiries, with us guiding each step.
Your teamCliniPeak
Stage 4
Observed handover.
You run it while we watch. If you or your operator need more training by then, the handover guarantee covers it.
Your teamCliniPeak observes
Your time
Private sessions
Four sessions of 60 minutes across the 30 days, with the training material open between them and for 12 months from the start.
Running the campaign
About 1-2 hours a week once training is done: new ads, budget decisions and reading results.
Answering enquiries
As they arrive, by whoever handles enquiries in your practice.
After handover, your practice will be able to create new ads, create and run the campaigns, read the results, answer enquiries and keep the CRM up to date. CliniPeak provides all the agreed setup and training.
Yours to keep: the ad account, tracking, landing page, domain, creative files and exportable CRM data are in your practice's name from day one, and the skills stay with your team.
Who does what
Owner
Sets priorities and budget, approves spend, oversees results.
Campaign operator
The owner or a nominated team member. Attends the training, creates new ads, runs the campaign and reads the results.
Reception or admin
Responds to enquiries, contacts each person and updates the CRM.
Practitioner
Supplies footage and expertise, approves clinical content.
CliniPeak
Plans and builds the setup, teaches the skills, observes the handover.
In a small or solo practice, one person can take on every role.
Timing depends on prompt account access, materials and approvals. We agree the schedule before kickoff.
Prefer to spread it? £1,495 to start, then a payment of £1,000.
Training
Training for up to two team members
Four private 60-minute training sessions with Taylan
A guided handover
Support and a question-and-answer channel during the programme
Access to our full training resources library for 12 months
Access to all ad templates for 90 days
Implementation
Meta ad account, campaign, ad sets and ads
Landing page build
Tracking, CRM and email flow integration
Six launch ads done for you
90 days of CRM access included
90 days of landing page hosting included
Handover guarantee: Extra training sessions if you or your operator needs them.
After your first 90 days
Many practices prefer to have us on call for support and guidance once the training programme has finished. Our optional Care plan combines that support with the separate software and hosting payments you'd need anyway, so things stay as streamlined as possible after the training and handover. You can cancel at any time.
CliniPeak Care
Optional
£179/month
Ongoing support: your CRM, page hosting for the newly built landing page, and technical upkeep, plus ongoing monthly reviews with us that look at your results and suggest changes and improvements. You still run the campaign; Care is support, not management.
CRM access, page hosting, monitoring and maintenance.
Monthly 45-minute result reviews.
Technical changes and updates.
New tested advertising templates, operating resources and practice-specific campaign strategies as they're released.
Without Care
Your CRM and page hosting move onto your practice's own accounts and you pay those providers directly, or we help you move both elsewhere through our documented export route. Running costs then depend on the providers you choose. You keep everything either way, including the training resources.
Advertising spend (media buying) is separate and connected to the practice's ad account. More about this in the FAQs.
Quoted separately
Extra locations or services
Additional paid channels
Bespoke or complex integrations if required by the practice
Ongoing SEO and organic posting
Compare with an agency retainer
Enter what you pay, or have been quoted, for managed marketing. We've started it at an illustrative £3,000 a month; replace it with your own figure.
What you pay an agency
£
Saved in year one
£31,894
Agency £36,000 · CliniPeak £4,106
Saved over two years
£65,746
Saved over three years
£99,598
Money that can reach more patients through your ads, or stay in the practice.
Compares management and setup fees. Advertising spend is excluded from both sides. The CliniPeak side is £2,495 once, then Care at £179/month after the 90 included days, so 9 months of Care in year one is used in the above calculations.
Other ways to work with us
Build, Train & Handover combines private training with implementation by CliniPeak. If that isn't the right starting point, there are two other routes.
Self-Build Training
£1,495 one-time
Coaching on Meta advertising only, for practices with someone technically confident, or with established in-house marketing talent that just needs coaching on Meta advertising in a clinical context. Four private sessions over six to eight weeks for up to two named team members, plus 12 months of resources. Your team sets up the ad account and campaign itself, with our coaching. No landing page, CRM or other build work is included.
Full fee credited if you move to Build, Train & Handover within 60 days
Premium Partnership
£2,495 setup, then £995 a month
Ongoing management: we build it and run it for you, with ongoing ad creative testing. Three-month minimum campaign length, and everything stays in your practice's name. After that you can take it in-house: add the handover training (£995) and move to Care. We take on very few Premium Partnership practices at a time, after a full practice review.
Not sure which fits? That's what the free call is for.
Taylan Connor, founder of CliniPeak
Why CliniPeak exists
Good practices should be easy to find.
The best practices are rarely the best marketers. They're busy doing the work. I've seen clinics with outstanding reviews but with quiet calendars, held back by two things in most cases:
See more
First, they struggle with the technical side of advertising and lack the opportunity to get focused marketing training in their particular clinical profession. Because not all industries advertise the same. For one, we specialise in clinical marketing and advertising, which is littered with compliance hurdles that we help you navigate without losing performance. This alone substantially changes the approach and makes generalised advertising courses irrelevant.
Second, I've seen practices get burned by agencies promising growth but delivering losses month over month, due to steep agency retainers that break the advertising economics, making profitability from paid advertising near impossible.
So the solution is that I take my 10 years of experience and teach your team, one-on-one, to run effective advertising in-house, in your particular health profession, while taking care of all the time-consuming and complex technical setup. I hold accredited training qualifications, and I teach the way I'd want to learn: practically, on your own campaign, getting your hands dirty. This is not just isolated theory. You'll upskill your practice, adding lasting capability and eliminating the need for external advertising agencies that charge for work you could quite easily handle with 1-2 hours a week after proper training.
The aim is simple. Help good practices help more people.
Straight answers.
Is this training or a done-for-you service?
Both, in that order of importance. The core is private training: four one-on-one sessions that teach you to create ads, run the campaign and decide what to change. We do the technical implementation (ad account, campaign, landing page, tracking, CRM and emails) so you learn on a real campaign of your own. After handover, your team runs the ads. We don't sell an ongoing creative service; we teach you to make your own, which keeps paying off long after the programme. It isn't an agency, which rents you a service, or a course, which leaves you alone at the technical part.
How much time will our practice need?
Four 60-minute online sessions during the programme, with the training material to work through between them. Once training is done, whoever runs the campaign needs about 1-2 hours a week, and enquiries need answering promptly by whoever handles them (in a solo practice, that's you). We agree the workload before kickoff.
Do we have to make our own ads?
Not at first. We make your first six launch ads. From then on your team makes new ads, and learning to do that well is a core part of the training.
Do I need to be good at design to make good ads?
No. We give you proven, high-performing templates, working examples and best practices you can keep referring to. If you'd rather use AI, we also give you guidance and prompts for using it without the result looking generic, low quality or unintentional. You still need to know what makes an ad effective, even if AI does the making: truth be told, AI makes it easy, but it doesn't make it good. When did you last see an obvious AI ad and think, this business prioritises service quality and attention to detail?
What if we need more help learning?
That's what the handover guarantee is for: if you or your operator need more training by the end of the programme, we provide extra sessions at no additional cost. After the first 90 days, CliniPeak Care adds a monthly results review and a channel for questions.
What's the difference between ad spend and your fee?
They pay for different things. Our fee covers the training and the setup, and you pay it once. Ad spend is what Meta charges to show your ads, paid from your practice's own ad account, and you'd pay it whoever ran your advertising, an agency included. Think of a billboard: putting it up and learning to design the poster is one cost, and paying for the billboard's time, so people actually see what you're offering, is another. Ad spend is that billboard time. It's also why our figures, like the return on ad spend in the case study, are measured against it: good ads must always make more money than you spend on them. You shouldn't be losing money on paid ads. If you are, it's time to reassess the market, the offer, the ad and the messaging, and pivot. Paid advertising is never finished; you keep testing and making small improvements, and we teach you all of this.
How much should we spend on ads?
We recommend a budget after looking at your service economics, capacity and local demand. Ad spend is paid directly from your practice's own ad account, separately from our fee.
Will we need a new website?
Usually not. The landing page sits alongside your existing site, on your domain and in your branding, so it reads as a natural part of your web presence while being built to convert for one service. If you don't have a website yet, it can act as your main one.
What happens after 90 days if we don't choose Care?
Your CRM and page hosting move onto your practice's own accounts and you pay those providers directly, or we help you move both elsewhere using our documented export route. Care exists to put those running costs and the technical upkeep into one monthly fee.
How do you approach healthcare advertising?
We build within the advertising platform's health advertising rules and the guidance on health-sector advertising relevant to your profession and country, and we teach you to keep to them. Your practitioners approve any clinical claims, and we don't provide legal advice.
Our building houses independent practitioners. Can we use this?
We work with whoever receives the treatment revenue and controls bookings for the service being promoted. We'll work that out together on the call.
Let's see if your practice is a fit.
A conversation with Taylan, founder of CliniPeak. No obligation. CliniPeak is here to help above all else.
A free 20-minute call with Taylan. We'll look at your service, your capacity for more patients and whether the programme fits. If it does, you'll know exactly what it costs and the required time commitment. If it doesn't, we'll say so and suggest something smaller, or nothing at all.
1Your practiceA few quick questions, so the call starts in the right place.
2Pick a timeChoose a time for the 20-minute call that suits you.
